We identify expensive, repetitive or revenue-leaking workflows — and redesign them using AI, automation and software.
Clients
Where businesses call us
Why most AI projects stall
42%
abandoned most of their AI initiatives before production — up from 17% a year earlier
S&P Global, 2025
60%
report little or no material value from AI
BCG, 2026
37%
see any enterprise-level impact on EBIT
McKinsey State of AI, 2026
And yet
40%
increase in sales across Verizon's 28,000-person customer-service team
Reuters, 2025
10–20%
productivity gain in software development, across 60,000+ technologists
JPMorganChase Annual Report, 2024
What separates them
McKinsey, 2026
AI is not the differentiator. Putting it in the right workflow — and connecting that workflow to revenue, cost or risk — is. That is the entire reason we start with the business and not the model.
How to engage us
Most engagements begin with a Sprint and go one of three ways from there. Every one is scoped and priced before it starts — and the first conversation is free.
We go looking for the workflows that cost you most — in time, in error, in revenue that leaks. You leave with them ranked, the return modelled, and a build-or-leave-it call on each one.
Underneath these sit agents, intelligent business systems, custom software and the integrations between them. Which you need is what the Sprint decides.
Selected work
Safety-critical enterprise software
A safety platform used by industrial operators, where a control that is missed is not a support ticket.
Consumer brand
A consumer play brand growing faster than the systems that were meant to be running it.
Both engagements are covered in more detail on a call. Ask us about either one.
In the room
We spend the engagement inside your operation, not in a boardroom.
Watching how work actually moves, where it stalls, and what that costs. Nothing gets designed before this.
We will tell you when the answer is a spreadsheet.
How we build
A model inside your environment masks the identifying values first. The hosted model gets a pattern, never a record.
Anything that moves money or leaves the building is proposed by the system and approved by a person — agreed in writing before launch.
Most work should never reach a frontier model. What a system costs at volume is an architecture decision, not a line item you discover six months in.
AI economics
Most of the work should never reach a frontier model. What a system costs to run is an architecture decision, not a line item you discover six months in.
A small model handles the routine. The expensive one is reserved for work that needs it.
Derive the rule from a sample, then apply it deterministically. One inference, not fifty thousand.
The same twenty questions, asked all day, answered once.
Pull the passages that bear on the question, not the whole document, every call.
A step and spend limit per task. A run that cannot converge escalates instead of billing.
Click a lever
What you are actually buying
Nobody wants consulting. Everybody wants clarity.
A decision document, not a deck. If the honest conclusion is that you should not build anything yet, that is what it will say.
Founder
Santosh Subbarao · Founder
“The technology was never the problem. It got installed on top of organisations designed for a different era.”
Questions
No. Most people arrive with an operational bottleneck, or a board asking about AI. Discovery works out what should be solved — and whether the answer is AI at all.
Three ways, at three weights. A 30-minute workflow mapping call is free. An AI Opportunity Sprint runs five to ten working days. Enterprise discovery runs three to six weeks when the workflows are connected across functions. The two paid engagements are scoped and priced before either starts — no open-ended retainers.
Not by default. Permissions, approvals and escalation rules are designed in and agreed in writing before anything goes live.
Almost always the Sprint first. It is the cheapest way to find out whether the rest is worth doing, and it ends in a ranked list you own regardless of who builds from it.
Simple, commodity automation. If an off-the-shelf product fits your process, it will be cheaper and faster than we will — and we will say so.
You don’t need an AI brief. Bring one process that doesn’t scale. In 30 minutes we’ll map it with you and say honestly whether intelligence is the answer.
The fastest way
If you’d rather write
